Triton Digital announced that it has signed Grant Broadcasters, an Australian media company, as a client for its services in the delivery, monetization, and measurement of online audio content. Grant Broadcasters will use Triton’s audio streaming network to deliver online content from its 47 commercial broadcast radio stations. The Tap Ad Server will dynamically insert targeted audio ads into the content. Grant will make its online audio inventory available through Triton’s a2x programmatic exchange and audio SSP. Finally, it will take advantage of Triton’s Webcast Metrics for analysis of its online listening audience.

“Triton Digital sets the bar high with continuous investment in their technology and services, along with their knowledgeable and reliable support team that simply cannot be beat,” said Rohan Dwyer, Grant Broadcasters’ group general manager of digital. “We are thrilled to be working with the Triton team, and are confident that their sophisticated technology will enable us to further grow and evolve our digital audio strategy, and reach our revenue goals.”

“According to the 2018 Infinite Dial Study, 52% of Australians 18+ reported listening to online audio in the last month, which presents an exceptional engagement opportunity for both radio broadcasters and advertisers alike,” said Benjamin Masse, managing director of market development and strategy at Triton Digital. “We are pleased to provide Grant Broadcasters with the tools they need to continue delivering an exceptional listening experience to their audience, and a higher return for their advertising partners.”