Triton Digital receives continued Media Rating Council accreditation for streaming audio measurement

Triton Digital announced today that it successfully completed the annual accreditation process performed by the Media Rating Council (MRC) for its Webcast Metrics measurement product. Triton was first accredited by the MRC in March, 2014, following a rigorous two-year evaluation period.

The accreditation certifies Triton’s technology, methods, and measurement definitions. MRC’s sanction of the Webcast Metrics service enables Triton and its clients to put measurement numbers alongside those of traditional radio in the buying platforms, where buyers have assurance that the two platforms (over-the-air and streaming) can be compared with compatible metrics.

Triton’s accredited metrics include Total Listening Hours (TLH), Cume (LT methodology), Average Time Spent Listening (ATSL), Sessions Started (SS), Active Sessions (AS) and Average Active Sessions (AAS). RAIN News readers recognize some of these from our monthly reporting of Triton’s Webcast Metrics Top 20 Ranker reports, through which RAIN has tracked Triton’s Average Active Sessions (AAS) measurement since 2009.

Pandora uses Triton technology, and today Pandora shares in the accreditation news for Webcast Metrics Local’s (WCML) Pandora implementation. Those metrics include Total Listening Hours (TLH), Cume, Cume Rating, Average Time Spent Listening (ATSL), Sessions Started (SS), Active Sessions (AS) and Average Active Sessions (AAS).

“We remain committed to fueling the growth of the online audio industry, and providing trustworthy, comprehensive audience listening data is a responsibility that we take seriously,” said John Rosso, President of Market Development at Triton Digital. “We are proud to have completed the MRC’s annual audit process, and look forward to continuing to provide the most accurate and complete streaming audio usage data to benefit our clients, partners and the audio industry at large.”

Brad Hill