Triton Digital announced a new agreement with Brazilian commercial radio station network Jovem Pan. The deal will see Triton and Omny Studio powering Jovem Pan’s podcast strategy. The radio network will use Omny Studio’s enterprise podcast management platform for creating and distributing audio content, while the Triton Tap platfrom will be used for monetization and ad insertion.
“Through its integration with Omny Studio, Triton Digital is providing us with the world’s most sophisticated advertising technology and enterprise podcast management solution,” said Rodolfo Negrão, Jovem Pan’s commercial director. “We look forward to the audience growth and increase in revenue that we will undoubtedly see as a result of using this flexible and reliable solution to support our podcasting goals.”
“We are pleased to provide Jovem Pan with the technology they need to create, share, and monetize their podcast content,” said Benjamin Masse, managing director of market development and strategy for Triton. “With world-class content creation capabilities and a large and highly-engaged audience, Jovem Pan is creating a tremendous opportunity for advertisers across Brazil to reach a unique digital audience in a precise and effective way.”