Rooster Teeth to launch women-focused podcast network via partnership with Hello Sunshine

Reese Witherspoon is helping lead the charge for women in podcasting. The Academy Award-winning actress’ production company Hello Sunshine has partnered with content studio Rooster Teeth to power its new podcast network The Beam. The network will specifically target a female audience and will host both original and curated podcasts. To date, the programming will include two projects from Hello Sunshine: the second season of its debut podcast How It Is and the new show My Best Breakup.

“Rooster Teeth’s track record in effectively connecting brands with specific audiences makes them our perfect partner as we work together to expand the reach and influence of original and distinctive female voices in podcasting,” Hello Sunshine CEO Sarah Harden said.

“It is a great privilege for us to welcome Hello Sunshine to The Roost network of creators,” said Rooster Teeth Senior VP, Business Development Alan Abdine. “Their content is powerful, personal, vital, and engaging, and we can’t wait to support their continued growth and evolution.”

Anna Washenko