Digital audio and advertising company Targetspot announced the opening of a new office in London. This new outpost is intended to reinforce the business’ presence in Europe and provide better connections between publishers and advertisers. It will bring Targetspot’s digital audio solutions for streaming and podcasts to agencies and publishers in the UK.
In addition to the new office, Targetspot has named Adam Pattison its managing director for the UK. Pattison is a 13-year veteran of the digital media and advertising industry, and has held a range of posts across the UK, Europe, and Middle East.
“We are thrilled to welcome Adam to drive our expansion in the UK,” Targetspot Chief Revenue Officer Erik Portier said. “Our vision is to bring the world-class innovating digital audio capabilities to this growing market and closely accompany advertisers and publishers in the building of their audio strategy. Adam’s substantial experience and dynamism are an incredible added-value in this commitment.”
Targetspot has launched five new offices in Europe and Canada in the past year. The company’s recent news includes new offices, new hires, and new services in a growing number of markets. Mark Kates joined the Toronto office at the start of the year, and the company opened at Atlanta office earlier in May.