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Social music service Serendip to close; a sign of things to come for other startups?

Serendip announced that it will cease operations on Sept. 22. In an email to its members, the company said the costs of processing all the posts and serving up playlists on both web and mobile apps were more than the small team could handle. The Israel-based startup was designed to be a music service with a social angle. It pulled music recommendations from a person’s connections on Facebook and Twitter to create playlists. It also had a lean-back radio listening component. Continue Reading