Mark Mulligan: YouTube, Record Labels, and the New Generation of Retailer Behemoths
Guest column by Mark Mulligan
Mark Mulligan is co-founder of MIDiA Consulting, and has been a digital music analyst for over a decade. In this guest column, he observes how a “new generation of retailer behemoths carves out new territory.” Noting that media companies risk becoming collateral damage in this trend, Mulligan lays some responsibility on record labels, both majors and indies. Original research from MIDiA Consulting offers an indicator of YouTube’s streaming impact. Continue Reading