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Kantar Media

Kantar finds smart speakers are not a gift that keeps on giving

Posted on September 12, 2019 by Anna Washenko

Kantar Media shared new insights about smart speakers in the United States. The latest Worldpanel ComTech data revealed that the net promoter score, a ratio of a product’s likely recommenders versus its detractors, has dropped from 30 to 20 for smart speakers. Continue Reading →

Metrics & Research, Smart Speakers Kantar Media

Kantar study: U.S. radio ad spending grows, defying overall downward trend

Posted on September 16, 2015 by Anna Washenko

Kantar Media collected data about U.S. ad expenditures, which posted a decline of 3.9% in the second quarter of 2015 for a total spend of $38 billion. Radio bucked that downward trend, showing gains in spot sales. Kantar notes an impact from increased ad time. Continue Reading →

Advertising & Monetization, AM/FM/HD/Satellite, Metrics & Research Kantar Media
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