BIA Kelsey Local Media Forecast signals shift to digital, mobile, and video

BIA Kelsey released its annual Local Media Forecast for 2015, moving its publication timing to the fall “to align with the annual strategic planning season.” The report breaks out predicted spending growth and decline for a few broad categories, and forecasts the overall local ad-spending market to 2019. Continue Reading

Small and medium businesses report high ROI for streaming ads (BIA Kelsey)

In its most recent Local Commerce Monitor (LCM), an ongoing survey of advertising behaviors among small and local businesses (SMBs), BIA Kelsey found high ranking for ROI (return on investment) when advertising in streaming radio. More survey participants rated streaming radio highly for ROI than they did for over-the-air (OTA) radio. Continue Reading