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audience segmenting

1

Pandora knows how you vote, readies launch of new ad segment

Posted on February 14, 2014 by Brad Hill

Next week Pandora will reportedly add a new audience segment to its targeted ad products: political preference. The market-leading Internet radio service uses zip codes from user registrations, combined with historical voting data and musical choices. Continue Reading →

News ad targeting, audience segmenting, Pandora
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