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AdMall

BIA/Kelsey and AdMall partner for media research

Posted on October 28, 2014 by Brad Hill

Research firm BIA/Kelsey and business intelligence firm AdMall have formed an alliance to provide high-quality information to media buyers. BIA/Kelsey will furnish some data from its Media Ad View Plus product, plus comparison data of traditional vs. local spending. Continue Reading →

Acquisitions & Partnerships, Metrics & Research, News AdMall, BIA/Kelsey
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