Sirius XM adds new stations with genre curation focus

siriusxm logo canvasCuration is one of the biggest buzzwords in the radio business these days, and Sirius XM has hopped on the bandwagon. The satellite radio company announced the launch of four new music channels. The additions are mostly focused on music from the 1990s and 2000s. “Building on our success at delivering an unmatched curated listening experience, several of the new channels feature music and artists from a period when many of our subscribers first connected with this music,” said Steve Blatter, SVP/GM of music programming. “These new and innovative radio formats make our broad range of music channels stronger than ever.” Here are the new stations:

  • Fly: hip-hop and R&B from the 1990s and 2000s
  • Turbo: hard rock from the 1990s and 2000s
  • Poptropolis: pop hits from the 1980s through 2000s
  • Velvet: contemporary pop vocalists

Fly and Velvet will debut with celebrity guest DJs such as Nelly and R. Kelly for the former and Idina Menzel and Josh Groban at the latter.

Anna Washenko