Stockholm-based podcast giant Acast has introduced an ad-buying system called Smart Recommendations. It’s an AI-powered search engine for advertisers, and it delivers recommendations of podcasts consumed by audience segments targeted by the advertiser. Click for details.
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“Streaming may be maturing from a revenue perspective but with two-tier (‘artist centric’) licensing and supremium, 2025 is set to be a year of transformative change in both product and business terms. While each of these initiatives were designed with clear objectives, it is not so much the immediate consequences but the second order consequences that warrant most attention. As is so often the case, it is the unintended knock-on effects of actions that will likely prove to be most impactful, for both the business and culture of music. Here is what some of these may be for two-tier licensing and supremium.” Continue Reading
Appearances – Hernan Lopez
Coming Home – The Association of Independents in Radio
Deepening The Presence – Molly DeMellier Continue Reading
This is Part Two in our coverage of the Audio Listening in the UK report from London-based UK communications regulator Ofcom, 2025 edition. The survey-based study examines audio listening preferences, needs, and expectations. Click for details, and link to Part One. Continue Reading
London-based UK communications regulator Ofcom has released the 2025 edition of its Audio listening in the UK report. This survey-based study examines audio listening preferences, needs, and expectations.
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Edison Research unleashes another of its recurring podcast studies this week, coordinated with The Podcast Show in London. Top 25 Podcasts in the UK details the most popular shows in Q1. Plus — RAIN’s comparison to previous results of this research focus. Continue Reading
The definition of “podcast” is changing, but the opportunity may be bigger than ever. In this edition of Steve Goldstein’s guest column, The Amplifi Media Founder/CEO weighs whether podcasting is more of an experience than a platform. At the same time, the term podcasting still matters, though it might need a redefinition. Continue Reading
In the latest release of its iconic The Infinite Dial UK survey report, presented at this week’s The Podcast Show in London, Edison Research reports that UK consumers embrace smart devices in-home and in-car. Continue Reading
In the newly released Q1 edition of The Record — the quarterly series measuring how consumers spend their listening day with ad-supported online audio — we learn that radio rules the time spent metric, especially in older demos. Click for details, charts. Continue Reading
In 48 data graphs across 67 pages, local business analyst Borrell Associates tracks how the advertising industry in its many segments has transitioned to a digital medium. “Local digital advertising cleared a historic threshold in 2024,” Borrell states, noting that it topped $100 billion at that point, and accounted for about 70% of all local ad spending.” Click for metrics, an elaborately revealing chart, and a link to an upcoming webinar.
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Professional trade organization The Podcast Academy, which produced an annual awards program for podcast creators, has announced the introduction of two new international honors. Continue Reading
YouTube has launched and announced a podcast popularity chart, awkwardly named “Weekly Top Podcast Shows: Most popular podcast shows on YouTube.” The date range for this debut weekly chart is May 5-11, establishing a reporting cadence with a one-week lag. We examine and compare this ranker to recent Edison Research data on podcast popularity. Continue Reading