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“The core definition of podcasting must evolve” — but not too much

Posted on by Brad Hill

Keep what’s good; change what’s wrong. That’s the message of a 21-page research manifesto produced by podcast ad agency Oxford Road with data from Edison Research. The premise? “Podcasting has reached a pivotal moment where its next phase of growth depends on how clearly we define and measure it.” A densely packed, powerfully informed rumination follows, and solutions. We extract key points and link to the full presentation. Continue Reading →

The tolerance and effectiveness of in-game audio ads (Veritonic & Audiomob)

Posted on by Brad Hill

In a newly released survey study conducted by audio analytics company Veritonic for audio discovery platform Audiomob, we learn five key points and their broad attitudes, tolerances, and preferences for in-game audio advertising. The results are intended to highlight the category to potential advertisers, and inform the field generally. Click for details, metrics, and graphics. Continue Reading →

76%, 4H 30M, and other metrics in new SiriusXM Media playbook

Posted on by Brad Hill

In the just released Audio Measurement Playbook, a detailed guide and lesson-book for measuring ROI with digital audio, produced by SiriusXM Media, the argument starts with a rather defensive posture: “Think audio is only an awareness tactic with so-so measurement options? Think again.” We rake through this deep tutorial for key points and link to the original.
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