RAIN Notes: June 10
Downloads vs News.
An upright survey. Continue Reading
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Reach, share, content, insights, trust, loyalty, influence: Edison’s latest podcast study.
Edison Research (a subsidiary of SSRS) has released its annual study of podcast listener behavior and trends, titled The Podcast Consumer 2026. Energetically presented online by Edison VP Megan Lazovick, the 51-page research deck documents several components of podcastings’ profile in he media industry. Click for our coverage and link to released study deck. Continue Reading
That elusive definition: A new alliance seeks to clarify podcasting for advertisers
Podcasting has been a media category since at least 2003, when the RSS distribution system was initiated. As it has grown in popularity and recognition its definition has become less crisp. Audio, sure — but what about video? RSS, sure — but what about YouTube? Ad-supported, sure — but what about brand-owned shows? A new consortium emerges. Continue Reading
“Pennies on the dollar” — AI in the audiobook narration business
We asked the audiobook narration community in Reddit how AI is affecting the freelance narration business. Much of the audition and contracting business transpires in Amazon’s ACX platform, which for years as served as the main open-to-all audition and contracting… Continue Reading
Sports & Comedy over-represent in top podcast spending list (Magellan AI)
We learn two broad lessons from the release of Magellan AI’s two new rankers: The top spenders in podcast advertising fall almost exclusively in the Sports and Comedy categories. The top month-over-month budget increases are in the hundreds of percentages. Click for details. Continue Reading
Radio Hall of Fame’s new inductees
The Museum of Broadcast Communications announced its selection of eight inductees to the Radio Hall of Fame. (One is co-Chair.) Continue Reading
Two award programs for Spanish podcasts
It’s not called the Spanish Podcast Awards, but the podcasts are in Spanish. Spotify is the producer. Fans vote to determine winners. Continue Reading
Rumor FACTory: SiriusXM and iHeartMedia discuss making an audio behemoth
Rumor buzz is rattling through the industry this week from reports that SiriusXM and iHeartMedia are discussing a merger. If the two powerhouses did combine, it would unify the largest terrestrial radio network in the U.S. with the largest satellite provider. Click for info and quot Continue Reading
iHeartMedia makes exclusive deal with Citizen Skull
Citizen Skull Productions (founded in 2010) has scored a multi-year developmental deal with audio behemoth iHeartMedia. In the arrangement iHeart gets first look at all projects developed by Citizen Skull. It’s an ongoing, multi-project agreement. The first joint production is announced. Continue Reading
Spotify’s “Wrapped” Branding Influence … Wrapped
Spotify Wrapped — the annual personalized deep dive into Spotify use — has become a branding meme. We asked AI to comment, and learned that annual Wrapped-like campaigns have increased since Spotify first launched Wrapped, and gave us a three-part answer detailing direct adaptations. Continue Reading
RAIN Notes: April 14
— Is radio still viable? (Jacobs Media)
— Circular (Michael Mignano)
— At the top (Cathy Csukas)
– All the hats (Morgan Wiedmann) Continue Reading
BIA projects $184 billion 2026 local advertising; digital to surpass traditional
Media consultancy and data company BIA Advisory Services has revised a previously released forecast of local ad revenue in 2026. The upbeat data separate digital media and traditional media. The headline number is $184 billion, and there are interesting stories in the details. Continue Reading