RAIN Notes: Friday, February 10

Jottings of note:

Black Podcast Listening

The Black Podcast Listener Report from Edison Research (previous RAIN coverage HERE) will be presented on February 21 at 2pm ET in a free webinar sponsored by SXM Media and Mindshare. Forty-three percent of Black American adults are monthly podcast listeners. The show will be hosted by Gabriel Soto, Senior Director of Research at Edison Research, Nidia Serrano, Vice President of Sales and Marketing at SXM Media,and Alexis Reza, Associate Director of Comms Planning at Mindshare. Register HERE.


Subscriber Benefit

The benefits of paid podcast subscriptions often include early access to episodes and ad-free listening. Wondery+ (Wondery’s membership plan) is offering an interesting live virtual event for members. On Tuesday, Feb. 21, the Wondery-produced MORBID podcast will present a live virtual event to answer listener questions and present some new content. Info about the evening even is HERE.



Dream Come True

Jeff Umbro, head of The Podglomerate network, announces a new client: New Hampshire Public Radio. Bear Brook is the podcast joining The Podglomerate’s inventory — it’s an investigative True Crime show with 21-million downloads. Network chief Jeff Umbro grew up in New Hampshire, and says working with the state’s public radio station is “a dream.” MORE

— Friday, February 10

Brad Hill