Quick Hits: Podcasts in Mexico; podcasts on TV; NPR at SXSW

Brief news items and worthy reads from around the web:

The Mexican podcast market: There isn’t much of one — that’s the short story as portrayed in this interesting Current article by audio producer Fernando Hernández Becerra. Broadband connectivity is not as prevalent in Mexico as in the U.S., and that’s one reason for low podcast listenership, but it doesn’t explain the dramatic disparity between U.S. and Mexican podcast consumption. This article digs in. One interesting fact: The Mexican chapter of the IAB published a “digital glossary” last year, and podcast was not one of the 162 terms defined.

Podcasts going audio…visual? An article in AdWeek discussed the recent spate of podcasts getting signed to television production. So far, the execs making the decision to use podcasts as source material have focused on the built-in audience connection with hosts and the unique flavor that can come from the source material as positives. “There isn’t a TV show like ours anywhere,” said Griffin McElroy, one of three hosts for the podcast My Brother, My Brother and Me, which is now a TV program on NBCUniversal’s Seeso streaming comedy channel. “And that’s not bragging. If there had been one, it wouldn’t have taken us two years to figure out how to turn a podcast likes ours into a TV show. It’s not a cookie-cutter process at all.”

NPR previews SXSW performances: It’s that time of year, when the eyes of the cultural world zoom in on Austin, Texas. The music portion of South by Southwest is coming soon, and NPR’s All Songs Considered has got a run-down of the not-to-be-missed acts who will perform during the event.

Brad Hill

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