Mixcloud has hired Joseph Strinati for a role as business director of brand partnerships. In this position, Strinati will be responsible for building commercial relationships with new and existing clients. He joins Mixcloud from creative agency Cornerstone, where he worked with brands such as Diageo, Coca-Cola, and Sonos.
“I’ve spent the last 10 years helping brands resonate in culture,” said Strinati. “I’m excited to combine that experience with the strength and reach of the Mixcloud community, in order to create campaigns that bring brands and cultural communities closer together.”
“As we enter the next phase of Mixcloud’s growth, we’re excited to have an experienced business director like Joseph on board to help us create cultural value for brands, as well as contributing to the communities and scenes that we’re passionate about,” Mixcloud Co-founder Nikhil Shah said. “Joseph’s prior experience with global brands and intimate knowledge of the music industry makes him a perfect fit for our company.”