April podcast ad spend drops 6% (Magellan); 10 of top 15 are repeaters

Magellan AI’s accounting of podcast advertiser spending for April, for the top 15 spenders, shows a total spend  down six percent from March. Ten of the top 15 are repeats from the previous months.

Three companies are members of RAIN’s unofficial 12-of-12 club, appearing in the top 15 podcast ad spends for twelve consecutive months (April 2022 – April 23):

  • BetterHelp
  • Amazon
  • HelloFresh


In the comparison below, yellow highlights are Mar/Apr repeaters; green represents companies who were not in the previous month’s list.

Yellow = month-over-month participation in the list.

Magellan’s original graph (below) indicates the month-over-month spend, and the percentage of change from the previous month.


Brad Hill