Kickstarter announced that Meredith Graves is joining the crowdfunding platform as its new director of music. Graves was most recently at MTV News, and she has experience as a writer, musician, and label founder.
More than 27,000 music-related projects have been funded on Kickstarter since it launched, making it the biggest category on the platform.
“That which is not appropriately supported, historically, falls,” Graves said in a note marking her entrance into the company. “Structures both concrete and theoretical rely on institutional backing as a form of loaned power. A band, a social initiative, an ideology, a house: not one can get off the ground without a strong foundation. One person’s success does not mean your failure — but this being true doesn’t make it fair that ten or fifteen major label artists receive a disproportionate amount of the money and resources available to the industry.”