James Cridland’s Future of Radio: NPR’s tips for podcast makers; how many ads are too many; data from streaming

James Cridland is Managing Director of media.info, and an Australia-based radio futurologist. He is a consultant, writer and public speaker who concentrates on the effect that new platforms and technology are having on the radio business. Find out more or subscribe at http://james.cridland.net

James sends his weekly newsletter with this note: I’m looking forward to be at Radiodays Europe next week in Amsterdam – and then a couple of days in London before making my way back to Australia. I’m particularly looking forward to judging the first RadioHack, which is my first job after stepping off the plane. I hope to see you there.

James Cridland’s articles:

United States

United Kingdom


  • In a rather gloomy but probably quite accurate opinion piece, Peter Saxon explains why were all doomed and why robots will take over all our jobs.
  • Australian ABC to lose 200 jobs by June in latest round of cuts. I actually don’t know how many people work at the ABC, and therefore how big a cut this really is; but they’ve said the money saved will allow them to hire 100 new positions, mostly outside of Sydney/Melbourne. The organisation reminds me of the BBC fifteen years ago, and some rationalisation and commercial awareness could be of benefit, as could some confidence. (Disclosure: client)
  • Life after radio for 612 ABC Brisbane’s Spencer Howson – writing a newsletter. Newsletters will never catch on. Only idiots write newsletters <- amusing English self-deprecation
  • Nice new logo for 2CH – but I’d personally have put “1170am and digital radio” on it. In SYD over 25% use DAB weekly
  • Podcasts – the revolution overturning the old world of radio (good overview, despite the antagonistic headline)
  • Myth: nobody listens to the radio in the summer holidays. Fact: people listen to more radio, it seems. Here’s the CRA’s research.


James Cridland