Internet listening reached new high ground in January

Internet listening gained one percent in January over December, according to data released by Triton Digital today in its Webcast Metrics Top 20 Ranker. The one-percent gain from the previous month nudged total stream listening into new-high territory. January is the fourth consecutive month of Internet listening reaching into record territory.

The key metric is Average Active Sessions, measured in a 6:00am – 12:00am day, Monday through Sunday. The cumulative number of AAS was 2,254,371 for domestic listening.

Within the ranking, the best nominal month-over-month success belonged to Clear Channel, which led the top-20 field by gaining over 7,000 average active sessions. In percentage terms the monthly top-gainer was Hubbard, which grew active sessions by 24 percent.Other leading percentage gainers were Cox, EMF, and NPR, with 20+ percentage points each on the plus side. The largest monthly drop-off is attributed to AccuRadio, whose January metrics tracked at 76% of December. In December, AccuRadio had its highest Average Active Sessions of 2013.

The top five terrestrial broadcasters, viewed as a group, gained 3% Internet listenership, month over month.

The long-term historical trend of the top five leaders (see chart below) shows a downtick for market-leading Pandora, and an uptick for the web streams of top broadcasters.

triton january historical chart 640w


Year-over-year, Triton shows 10% growth in cumulative listening over January, 2013, based on Average Active Sessions. In this longer time frame, Pandora grew its number by 11%, or over 169,000 sessions. The percentage growth leader in this view was NPR, which grew its sessions by 53%. Univision and Townsquare also showed vigorous year-over-year growth of 50% and 48% respectively. Independent webcaster Idobi gained 49% year-over-year.

The following chart illustrates cumulative year-over-year listening growth, with the top five market leaders called out:

triton january yoy 640w

Brad Hill