Guy Raz’s Tinkercast deals with Sony Music for new kid/family podcasts

Tinkercast, an outfit founded by renowned podcast producer Guy Raz (former host of TED Radio Hour), has reached an agreement with Sony Music to produce a slate of podcasts for kids and families. Other principals in Tinkercast are Mindy Thomas, host of SiriusXM’s Absolutely Mindy Show and Meredith Halpern-Ranzer.

The podcast Wow In The World, which has produced over 320 episodes, is bundled into the deal.

Sony Music is a deep diver into podcasting, and owner of UK-centered pod production house Broccoli Content.

Meredith Halpern-Ranzer, CEO, Tinkercast said, “When we launched Tinkercast and Wow in the World, we were driven by our desire as parents and media makers to engage kids beyond the screen, in conversations and in their future. As parents, we wanted our kids to feel agency in their world. As media makers and storytellers, we believed that well-told stories could inspire hope, optimism and ‘wow’. We are thrilled to be partnering with Sony Music Entertainment in order to amplify our mission and to bring beloved and new original content to families around the world.”

Tom Mackay, President, Premium Content A&R, Sony Music Entertainment added, “The team at Tinkercast inspires generations of kids and families every single day with their incredible breadth of educational and innovative content. We look forward to working with Guy, Mindy and Meredith to grow Tinkercast’s imprint globally and bring more new audiences to podcasting.”


Brad Hill