A new report found that digital radio has drawn ahead of FM in Switzerland, securing 53% of all radio listening for the nation in spring 2016. Results from a survey carried out by GfK Switzerland also showed that digital has the upper hand for in-home and at-work listening. Digital radio only accounts for 30% of car listening, but that proportion is increasing.
This radio format has been seeing more traction in the nation in recent months. Data from earlier in the year also pointed to growth in DAB+ radio receiver sales in the country. Switzerland remains one of the leading digital radio markets in the EU.
Good for them! And good for the DAB+ format (standing in stark contrast to “HD Radio” here in the states, which almost no one listens to, and which has always existed primarily for the financial benefit of Ibiquity Corp.)