DGital announced the addition of Jay Green as its new senior vice president of digital strategy and analytics. In this capacity, Green will lead efforts in analytics and audience development for the on-demand audio company.
“The addition of Jay Green, one of the thought leaders in the podcast industry, is a further reflection of our commitment to leadership in on-demand audio,” DGital Media CEO Spencer Brown said. “Jay’s expertise is key for us as we work with our partners to develop and build their audiences.”
Green has more than 15 years of senior brand building, marketing, audience development, and sales experience. An early advocate of podcasts as a source of advertising potential, he has also spoken at RAIN Summit West and other industry events.