Deezer teams with Metal Hammer magazine for exclusive content deal

Deezer has entered a partnership with Future publication Metal Hammer that will see new, exclusive content centered on heavy metal music appearing on the streaming service. Metal Hammer magazine is collaborating with Deezer on a series of interviews with notable names from the music genre, such as Devin Townsend. The deal will also see the creation of curated playlists and exclusive podcasts. The New Noise weekly playlist will feature the latest metal releases. Another playlist will offer a global perspective, sharing music from a different highlighted country every month; Indonesia will be the inaugural subject.

“Deezer is one of the leading streaming platforms in the world today, but what excites us most about working with them is that Deezer has a strong and loyal metal fanbase,” Metal Hammer Editor Merlin Alderslade said. “This is a partnership that will result in numerous opportunities and special content made by metal fans, for metal fans…We’re going to be rolling out some great stuff in the coming months.”

“We can’t wait to give metal fans the chance to get even closer with their favourite artists,” said Martin Guerber, Deezer’s global rock and metal music editor. “Our partnership makes it so easy to find all the hottest tracks and behind-the-scenes stories of the metal world.”

Anna Washenko