Triton Digital has a new client in Canada. The CBC/Radio-Canada has tapped Triton to power their podcast ad serving solution. The broadcaster will take advantage of the Tap ad server and Podcast Metrics from Triton. CBC is the country’s public media network and CBC/Radio-Canada has about 11.4 million monthly downloads of its podcasts.
“CBC/Radio-Canada is a leader in the podcast space both in terms of downloads and quality of podcasts, and we are excited to partner with Triton to offer dynamic ad insertion and targeted advertising solutions to our clients,” said Heather Gordon, director of digital sales for CBC & Radio-Canada Media Solutions. “Advertisers in our award-winning podcast repertoire can count on us for a brand-safe environment that will reach a loyal and engaged audience.”
“We are very proud to have been chosen to power CBC/Radio-Canada’s podcast monetization strategy,” Triton Digital President of Market Development John Rosso said. “We take great pride in paving the way for digital audio and podcast audience measurement in the global industry, and to have one of the world’s biggest podcast publishers put their faith in us speaks volumes to our credibility. We are really excited to be along for the ride on their journey to conquering new goals and exceeding their podcasting expectations.”