RAIN Notes: April 7
— Creator and Listener: Who’s In Control? (Spooler Media)
— Retaining the Viall Files (Libsyn)
— Targets (Acast)
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News
“The core definition of podcasting must evolve” — but not too much
Keep what’s good; change what’s wrong. That’s the message of a 21-page research manifesto produced by podcast ad agency Oxford Road with data from Edison Research. The premise? “Podcasting has reached a pivotal moment where its next phase of growth depends on how clearly we define and measure it.” A densely packed, powerfully informed rumination follows, and solutions. We extract key points and link to the full presentation. Continue Reading
RAIN Notes: April 3
— The Largest (Jacobs Media)
— Also The Largest (Sounds Profitable)
— Grades (Podnews)
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Streaming reached 100M subscriptions in 2024; $17.7 billion retail value (RIAA)
Paid streaming was delivered via 100 million subscriptions for the first time in history, increasing total revenue in 2024 by 3% to $17.7 billion (estimated retail value). This from the Recording Industry Association of America (RIAA)’s 2024 Year-end Revenue Report.) Click for details and 50-year charts. Continue Reading
RAIN Notes: March 28
— The Podcast Academy’s new board (E.B. Moss)
— Supercharging in Milan (AdsWizz)
— Experience (Billy Hartman / ART 19)
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RAIN Notes: March 27
— A View of Views (Bumper / Dan Misener)
— Gaining 10% happiness (Libsyn)
— Beyond Coffee (Dane Cardiel / Off The Record)
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76%, 4H 30M, and other metrics in new SiriusXM Media playbook
In the just released Audio Measurement Playbook, a detailed guide and lesson-book for measuring ROI with digital audio, produced by SiriusXM Media, the argument starts with a rather defensive posture: “Think audio is only an awareness tactic with so-so measurement options? Think again.” We rake through this deep tutorial for key points and link to the original.
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RAIN Notes: March 25
— Milan 2025 Recap (AdsWizz)
— Signalling Culture (The Signal Awards)
— Spotify Things (Alan Cross)
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Golden Rules of Branded Podcasting: Signal Hill Insights releases 2025 Benchmark Report
Podcast / audio research and intelligence company Signal Hill Insights released its 2025 Benchmark Report: Branded Podcasts. It mandates three golden rules and seeks to describe the why, the how, and the payoffs of creating a branded podcast, while offering Signal Hill’s measurement service. Continue Reading
The mainstreaming of podcasts: Listening tops 50%; growing fastest in 55+(Edison Research)
One of the most resonant parts of yesterday’s release of The Infinite Dial 2025, the annual survey from Edison Research of digital media consumer behavior in America, is the consumption of podcasts. There are two parts of this: The number of consumers, and the method by which listening happens. Both are important. Continue Reading
Edison Research releases “The Infinite Dial” annual survey of American digital media use
The Infinite Dial, started in 1998 and produced annually by Edison Research, is an annual milestone in the measurement and understanding of digital media generally, with a sharp focus on online audio. It represents the longest-running survey of digital media consumer behavior in America. Click for a link to the data. Continue Reading
Online Audio for 228 million Americans (Edison Research)
In today’s release of The Infinite Dial 2025 by Edison Research, one of the annually significant metrics is the number of people listening to online audio monthly, and the percentage of the U.S. population represented by that number. We remember the excitement when this graph crossed over the 50 percent mark in 2015. Today we see that number at 89 percent. Click for more of Infinite Dial. Continue Reading