YouTube has been counting it up, and yesterday announced an enviable metric: One billion monthly podcast users. Tim Katz, Vice President, Partnerships, Podcasts posted the notice with a bit of competitive spirit. Continue Reading
Podcast advertising research and solutions company Magellan AI has released the Q4 2024 edition of its Podcast advertising benchmark report. Click for key findings, link to the source, andlink to an upcoming live webinar. Continue Reading
— Benchmarking (Magellan AI)
— Celebrating and Amplifying (iHeartMedia and Charlamagne Tha God)
Radio grabs 67% of daily time spent listening to ad-supported audio by American 18+ adults, while podcasts claim 18% of that time. These metrics are key takeaways from Nielsen’s just-released Q4 edition of The Record, a quarterly assessment of how U.S. consumers spend their listening time. Click for measurements, visuals, and takeaways. Continue Reading
— Fundamentally Important (SoundStack)
— Black Americans Listen More (News in Depth)
In what is described as a “landmark partnership,” four NYC-area public radio stations are joining resources to create the Tri-State Public Radio Music Collaborative (TSPRMC). Click for details. Continue Reading
“Audio advertising is a growing force” — that is the headline finding in a newly released research deck from audio distribution, Marketing, and monetization service AdsWizz. It’s called The Rise of Programmatic Audio: An industry moving at the speed of sound. Click for details, metrics, and link to the original. Continue Reading
— Who Needs a Rest? (Start Here podcast)
— Words and Cars (Jacobs Media)
— Commitment (Jack Myers)
The Podcast Academy, which produces the annual Ambies podcast awards, has released nominees for the 2025 celebration. Click for ceremony details and the top nominees. Continue Reading
ABC’s morning News podcast Start Here will expand its weekday schedule into the weekend. In the second part of a double announcement, the show will be syndicated to the ABC News Radio syndicates. Click for details. Continue Reading
Acast, the world’s largest independent podcast company, is blasting out celebratory vibes over a milestone: Full-year profitability for 2024. This first-ever announcement comes on the heels of Acast’s profitable Q4 release. Click for the CEO’s video announcement and details. Continue Reading