The Signal Awards has released its 2025 slate of winners. This program’s goal is to recognize “podcasts that define culture.” One might conclude a secondary goal: to overwhelm us with an enormous trove of excellence … and a prodigious range of podcast discovery. Continue Reading
New podcast production took a step upward in September compared to August, nudging about two percent to the gain. The most startling metric in this month’s statistical roundup is in the “AI Fake Podcasts Removed” chart. Click for details. Continue Reading
— Spotify dives deeper in video with new Netflix deal / Spotify
— Taylor Swift’s album equivalency numbers / Taylor Swift
— “I Want My…” MTV music
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In his latest guest column, Amplifi Media’s Steve Goldstein revisits the definition of podcasting, with recognition of the category’s two delivery formats — audio and video; listening and watching. New research from Amplifi Media and Coleman Insights showed that 85% of people say podcasts can be audio or video, and only 46% only or mostly listen. Nearly half of YouTube/podcast consumers primarily listen. So — audio has magical intimacy, but video demands rethinking the creator’s craft. What does this mean for podcasters? Five key points are identified in this must-read column.
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Apple, which sparked mainstream adoption of podcasting in 2005 when it added podcasts to the iTunes music player, has hired an epochal early mover to bolster its contemporary podcast effort. Raiding audio giant NPR, Apple has hired Collin Campbell, reportedly to strengthen Apple’s podcast platform. Continue Reading
— Daytime domination / Edison Researh
— Celebration and expansion / Laura Hagen
— Podcast partnership MDE
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Highly-ranked podcast host Alex Cooper has enlarged her business empire with the launch of a new component f her Unwell Network, called Unwell Ad Agency. Google is a partner. Continue Reading
UK-based Global has raised its game in podcasting with the acquisition of The Fellas Studios, a video-specialty podcast production house whose founding mission is “transforming what has traditionally been an audio-only format into a dynamic video experience.” Continue Reading
— Celebration and expansion / The Black Effect Podcast Network
— It’s not about size / Veritonic
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— A most ambitious ranker / University of St. Andrews
— Core strength / MIDiA Research
— Taylor Swift fails miserably to beat first-day streaming record / Spotify
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In the first of a new monthly feature, we look back one decade to October 2015, and revisit selected headlines. Click any item to visit the article. Happy decade surfing. Continue Reading
TDirect Injection Podroll
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