The year kicked off with some intriguing announcements about niche streaming services, such as The Overflow for Christian or gospel songs and ClassicsOnline HD for classical music. The latest niche to enter the online music scene isn’t a genre-centric one. Cadence & Cause is looking to attract listeners with altruism.
The promo video for Cadence & Cause makes a bold promise “to change the world” by offering its members the chance to donate to charitable ventures as well as listen to music. The new network is still in nascency, not even in beta yet, and details are scarce at this early stage, but the philanthropic angle could certainly boost interest for this new streaming property as it approaches launch.