Bleav Network joins Cumulus, adding huge library of sports shows

First things first: It’s pronounced “Believe.” Self-described as “a sports and entertainment omnichannel production company,” Bleav owns over 500 podcasts covering all major sports, sports betting, and pop culture, and reaches over 50-million followers.

Impressively, the Bleav network features over 800 hosts, including 175 professional athletes that produce more than 1,000 hours of original audio and video content per month.

In this news, the Cumulus Podcast Network will distribute, market, and monetize the catalog.

Bleav has created a broad and deep well of programming for sports fans, with content from virtually every professional and major college team in America,” said Suzanne Grimes, EVP Marketing at Cumulus Media and President of Westwood One. “Listeners and advertisers alike turn to Westwood One for the very best sports programming, so it’s a natural fit for us to partner with Bleav and offer our advertisers access to this extensive podcast portfolio.” 

Bleav’s president Eric Weinberger is enthusiastic as well: “Bleav is thrilled to announce our partnership with Cumulus/Westwood One, an industry leading, audio-first media company,” said Bleav President Eric Weinberger. “We are eager to embark on this journey together as we continue to empower our creators and remain on the cutting edge of athlete-driven content.”

Brad Hill