RAIN Notes: March 25
— Milan 2025 Recap (AdsWizz)
— Signalling Culture (The Signal Awards)
— Spotify Things (Alan Cross)
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Author: Brad Hill
Golden Rules of Branded Podcasting: Signal Hill Insights releases 2025 Benchmark Report
Podcast / audio research and intelligence company Signal Hill Insights released its 2025 Benchmark Report: Branded Podcasts. It mandates three golden rules and seeks to describe the why, the how, and the payoffs of creating a branded podcast, while offering Signal Hill’s measurement service. Continue Reading
The mainstreaming of podcasts: Listening tops 50%; growing fastest in 55+(Edison Research)
One of the most resonant parts of yesterday’s release of The Infinite Dial 2025, the annual survey from Edison Research of digital media consumer behavior in America, is the consumption of podcasts. There are two parts of this: The number of consumers, and the method by which listening happens. Both are important. Continue Reading
Edison Research releases “The Infinite Dial” annual survey of American digital media use
The Infinite Dial, started in 1998 and produced annually by Edison Research, is an annual milestone in the measurement and understanding of digital media generally, with a sharp focus on online audio. It represents the longest-running survey of digital media consumer behavior in America. Click for a link to the data. Continue Reading
Online Audio for 228 million Americans (Edison Research)
In today’s release of The Infinite Dial 2025 by Edison Research, one of the annually significant metrics is the number of people listening to online audio monthly, and the percentage of the U.S. population represented by that number. We remember the excitement when this graph crossed over the 50 percent mark in 2015. Today we see that number at 89 percent. Click for more of Infinite Dial. Continue Reading
Edison Research broadens with Podcast Download Metrics, partnering with SoundStack
Global strategic information company Edison Research has partnered with audio technology and services company SoundStack to deliver a new measurement product: Podcast Download Metrics Service. Click for the deetails. Continue Reading
Interim no more: Kelli Turner assumes permanent CEO leadership of Audacy
Kelli Turner, who has woven a career path with executive roles in banking, Ivy League teaching, media, copyright management, investing, and intellectual property, now becomes the permanent President and CEO of audio giant Audacy. Click for details.
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ABC News shifts overall podcast strategy to True Crime
ABC News, known in podcasting for its morning show Start Here and others, is reported to shift its overall podcast strategy to the TrueCrime genre. ABC’s current flagship morning news podcast, Start Here, hosted by Brad Mielke, is an important lynchpin in the new endeavor. RAIN News has confirmed that Mielke will continue with Start Here, while also expanding to a weekend edition called Start Here Weekend. Continue Reading
RAIN Notes: March 17
— The How of Change (NPR)
— Alexa, Whither My Privacy? (Amazon)
— Time (J.D. Crowley)
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RAIN Notes: March 14
— To Bot or Not (On The Record podcast)
— Blueprints For Startup Success (Insider Interviews)
— Smart Scaling (Podcast Advertising Playbook)
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2024 global music market growth: Slowed but still significant. Think three dozen billion.
UK-based MIDiA Research has released the 2024 edition of its recorded music market shares report. The top line here has two parts: Overall global recorded music revenue ($36.2 billion), and Annual growth (6.5%). Click for much more and an illustrative infographic.
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Shifting podcast demos begin aligning with U.S. population realities (Edison Research)
Podcast audience demographics in the U.S. are easily generalized by most in the industry: Relatively affluent, educated, and left-leaning politically compared to the whole U.S. population. But that easy characterization is changing as U.S. podcast listening expands. Click for a six-year snapshot.
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