Apple has expanded its music streaming offerings to include a service of background audio for businesses. The Music for Business service comes from a partnership with in-store music and entertainment company PlayNetwork. The music will include human-curated playlists and tracks chosen by PlayNetwork’s music supervisors to develop a brand’s audio strategy. PlayNetwork is also assisting with the licensing side of the operation The platform has its own iOS app and is also available on CURIOPlayer Z8 music players.
For now, the service is available only to enterprise businesses. Interested brands can contact Apple through the Music for Business landing page.