Apple fails to launch podcast subscriptions in May as promised; postpones to June

At the Apple Newsroom on April 20: “Apple leads the next chapter of podcasting with Apple Podcasts Subscriptions.”

At the Apple Newsroom on June 1, no mention of a failed launch and its postponement — but an email was sent around to participants in the promised Subscriptions product — podcast creators and networks. Those people and entities experienced multiple dysfunctions in the preceding six weeks, some of which were acknowledged by Apple in the email.


“Over the last few weeks, some creators have experienced delays in the availability of their content and access to Apple Podcasts Connect. We’ve addressed these disruptions and encourage creators experiencing any issues to contact us.” –Apple to Apple Podcast Subscription participants


Apple notes that “hundreds” of subscriptions (where listeners can pay for premium listening and access benefits) and channels (where networks can carve out specialty content groups) have been submitted every day. If we count 40 days from the April 20 announcement to the end of May, and assume from Apple’s statement that at least 100 submissions occurred each day, that is a minimum of 4,000 podcast business plans disrupted.


Brad Hill