RAIN Notes: Monday, March 6
Month: March 2023
RAIN Notes: Friday, March 3
Jottings of Note
— First Things First (Insider Intelligence)
— Bottom Lines (BBC)
— Caffeine Now (Say It Now)
As pod listening raises annually, ad rates drop monthly
In yesterday’s Infinite Dial 2023 report conducted by Edison Research (RAIN coverage HERE) we saw growth stories for online audio generally, and podcasting in particular. Listening to podcasts (and online audio generally) trended upward. At the same time, the monthly CPM ad-cost tracker from AdvertiseCast shows ad rates dropping. Those two trends are not necessarily contradictory. Continue Reading
Infinite Dial 2023: Online audio, in-car listening, podcasting growth stories (25th anniversary)
Welcome to RAIN News industry-leading coverage of The Infinite Dial 2023, the celebratory 25th anniversary of the longest-running and most authoritative survey of digital media consumer behavior in America. Since 1998, this survey of American listening, device usage, and social… Continue Reading
Digital Audio Group leads iHeart revenue; podcasting even more
One striking aspect of iHeartMedia’s revenue reporting for Q4 and full-year 2022: Digital revenue leads revenue growth, and podcasting leads even more. The trend is true for Q4 and full-year 2022. Click for details. Continue Reading