ROK Mobile launches music app and limited cell-phone service

One month ago we reported that ROK Mobile was gearing up for a July 4 launch of its music app (ROK Music) and unlimited cell-service. Both have happened, though the wireless service portion is a tightly limited roll-out. Here’s the deal: $50/month for unlimited streaming, and a brand new music service. T-Mobile is in the unlimited-music space now, too. Can ROK differentiate itself enough to lure consumers? Continue Reading

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Is streaming music just a phone service? ROK Mobile and telecom bundling

ROK Mobile is a new company which intends to join streaming music to mobile phone service more inseparably than ever before. The value equation of streaming music in a wireless phone plan, in an era when music listening is increasingly a mobile consumer behavior, is not lost on the founders of ROK Mobile, which will launch in the U.S. on July 4. Continue Reading