2

Survey: 61% of smart speaker owners plan to buy another one this holiday season

With the holiday shopping season now upon us, the top tech toys are in position to make a lot of sales. The smart speaker niche seems likely to be a strong performer at the end of 2017. Jacobs Media Strategies, jācapps, and Sonic Ai have collaborated on a survey into consumer sentiment toward voice-activated smart speakers going into December.

Among the respondents, 18% already own at least one smart speaker. The highest ownership rate is among the age 13-34 group at 25%. Devices running the Amazon Alexa represent the bulk of those, with 11% owning one. Of the Alexa device owners, nearly half (45%) have at least two skills enabled, but 31% said they didn’t have any skills enabled.

Finally, the survey asked about intent to purchase a smart speaker this holiday season. Across the whole audience, 20% say they plan to make a purchase. That rate rises to 61% among current smart speaker owners.

Anna Washenko

2 Comments

  1. Always good to let the reader know the details on the sample, as I am sure Fred would agree. Sample size, who was invited to participate, how the interviews were collected, dates of interviewing, etc. all the stuff a reader would need to know to determine if the research was valid and reliable.

  2. I have noticed you don’t monetize your page, don’t waste your traffic,
    you can earn additional cash every month because you’ve
    got hi quality content. If you want to know how to make extra bucks, search for:
    Mertiso’s tips best adsense alternative

Comments are closed.