We see lots of intriguing partnerships happening among streaming services, but this is a spicy one. Spotify is now integrated into mobile dating app Tinder.
Any Tinder user can play previews of songs listed on another person’s profile, regardless of whether or not they have a Spotify account. There’s also a new option to pick an Anthem for your profile, a single track that you really love (or that you think will impress a potential date). Again, anyone can use the Anthem feature, even without connecting a Spotify account.
If a Tinder user does sync their Spotify account, they’ll be able to list favorite artists on their page. They’ll also see which performers they have in common with potential matches who have also linked up their Spotify accounts.