Norway reports 53% digital radio adoption

Norway flagMore than half of Norway’s radio listeners are using digital radio sources, according to a survey carried out by TNS Gallup. Digitalradio Norge CEO Ole Jørgen Torvmark said that the data included DAB, Internet, and digital TV in the definition of digital radio. The results showed that 53% of the country’s listeners have switched over to digital, with 36% using DAB radio and 17% using the Internet. This marked a solid increase since 2012, when DAB only had 14% of the market and Internet listening only had 13%.

The Norwegian government has set criteria for a planned shutdown of FM distribution in 2017. The requirements include 90% population coverage for commercial radio stations, added value for listeners in digital radio channels, and a viable car radio solution.

Anna Washenko