U.S. radio group Cumulus announced hiring Tommy Page as SVP of Brand Partnerships. Page comes from Pandora, where he held a similar role as VP of Artist and Brand Partnerships.
Page’s career has wended through music, publishing, and online music service. He was a Vice President in the Warner Brothers A&R department for 14 years, leaving that position in 2011 to head up publishing at Billboard. Page joined Pandora in 2013.
His role at Cumulus will involve creating custom marketing opportunities for brand advertisers. He will represent Cumulus assets of 8,500 radio stations (including owned stations and the Westwood One distribution network), and 225-million listeners. Cumulus also owns an equity stake in on-demand music service Rdio, and represents the inventory in Rdio’s ad-supported listening plan.
Page will report to Cumulus CEO Lew Dickey.
“We can create extraordinary value for advertisers by developing experiential opportunities — including live events and custom content,” Page said.
Page’s connection to music and recording pre-dates his corporate career. He was a recording artist signed to Sire Records, made nine albums, and charted a hit single “I’ll Be Your Everything” in 1990.