RAIN Notes: August 28
Executive Chairman of Hanging Around Andrew Mason
“First-Years,” “Longtimers,” and video podcasts Edison Research
Author: Brad Hill
Free and easy: Radio’s key assets as audience metrics tread water (Jacobs Media TechSurvey)
Jacobs Media released Techsurvey 2025, the 21st annual edition of its universally observed survey of radio listeners. As always, the questions and answers illuminate how digital audio realities have influenced radio listening trends and audience behaviors. We comb through it for top insights, and link to the source.
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Acast launches school to teach advertisers about podcasts
It’s called Acast Ads Academy, and it’s a free certification program designed to help marketers build practical skills in podcast advertising. It’s called Acast Ads Academy, and it’s a free certification program designed to help marketers build practical skills in podcast advertising. Click for details. Continue Reading
RAIN Notes: August 25
RAIN Notes: August 22
Triton Digital debuts upgraded U.S. Podcast Ranker; collab with Signal Hill Insights
Triton Digital has released a new generation of its venerable U.S. Podcast Ranker. It’s a breakthrough edition of this monthly data stalwart, introducing a new data source called Demos+, a feature created in collaboration with Signal Hill Insights. Demos+ brings a survey element into the Ranker, which traditionally has been a pure data report. Continue Reading
ASCAP follows BMI with new radio licensing rates
Two days ago we posted news of a settlement between performance rights organization (PRO) BMI and the Radio Music Licensing Committee. That hard-won agreement resulted in a rate increase for BMI. Today, ASCAP puts out news of a similar agreement, following a similar lawsuit. Continue Reading
Edison Research Top 50/25 Podcasts: We compare U.S. and UK
Edison Research recently released its Top 50 Podcasts in the U.S for Q2. Also recently unveiled is Edison’s Top 25 Podcasts in the UK for Q2. This gives us an interesting opportunity to do a cross-Atlantic comparison. Continue Reading
Sounds Profitable announces major changes as Podcast Movement merger locks in
The day after Sounds Profitable announced its merger with Podcast Movement, founder Bryan Barletta has composed a lengthy, informative, future-focused mission statement. Titled What’s Next for Sounds Profitable, it is agreeably subtitled: “Sounds Profitable and Podcast Movement have merged, let’s talk about that.” Click for overview and link.
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Triton Digital releases Q2 Podcast Ranker with dramatically enhanced features
Triton Digital released a dramatically upgraded and enhanced edition of its US Podcast Ranker. In this ranker, and presumably future ones, Triton lists three new audience intelligence features — it’s the first edition of an enhanced ranker. Click for details and linkage. Continue Reading
Libsyn intros “Podroll” within its feeds for new creator revenue
Eminent podcast platform Libsyn is leveraging this week’s Podcast Movement event to introduce a new discovery and monetization tool called PodRoll with Libsyn. The tool creates “You Might Also Like…” promotions within podcast feeds, showcasing episodes from similar shows on Apple Podcasts and Spotify. Click for details and link to illustrations. Continue Reading
Steve Goldstein: An Open Letter to Broadcasters: Stop Leaving Listening on the Table
by Steve Goldstein
In his latest column, Steve frankly addresses broadcasters: “The reality is that radio is still largely behind in the shift from linear to on-demand.” Citing cumes in major markets, the conclusion is that the average listener never hears most of radio’s best moments. Podcasting can rescue that loss. Podcasting isn’t just nice to have, Steve asserts, “It’s the most effective way to recapture the listening you’re already losing and to keep your audience engaged when they’re not in the car or near a radio.” It’s all about retention. A must-read column — rigorous, bracing, and motivating. Continue Reading