Podcast advertising lifts brand perception: Signal Hill Insights survey
In a large-scale project to glean how consumers regard podcast advertisers, audio-first market research firm Signal Hill Insights gathered results from 2024-25 survey results of nearly 39,000 consumers who were exposed to pre-roll, midroll, or post-roll ads. The goal was to create a set of benchmarks illustrating the effectiveness of podcast advertising. The survey was based on a response scale that ranged from familiarity with the brand, to purchasing intent. Click for details and graphics. Continue Reading
