Amazon has rolled out its Echo smart speaker line in Japan. The Amazon Echo, Echo Plus, and Echo Dot are now available by invitation in the country. Developers will be able to use Alexa skills to create experiences specifically for a Japanese audience, and can integrate Alexa into products for that market. The devices will begin shipping in Japan next week.
“Tens of millions of customers already love Alexa and we’re thrilled to introduce her to our customers in Japan today, with an all-new experience designed from the ground up for Japanese customers, including a new Japanese voice, local knowledge, and over 250 skills from Japanese developers,” said Tom Taylor, Senior Vice President, Amazon Alexa. “We’re also excited to expand the Alexa Skills Kit and the Alexa Voice Service, so developers and hardware makers around the world can create Alexa experiences for our Japanese customers.”