UK telecom offering six-months of free Apple Music to all customers

UK telecom EE has a new deal with Apple Music. Any monthly or SIM-only customers can get six months of free access to the streaming platform. Under this promotion, use of Apple Music will not count toward the individual’s data plan.

This is a slightly different tactic for a telecom bundle deal. Most enticements focus only on new or upgrading customers. Many major telecoms, spearheaded by T-Mobile, have deals where use of an audio or video streaming service never counts toward data plan limits, but this EE program only does so during the six-month session. Any paid use of Apple Music following the promo will deduct from the listener’s data plan.

Anna Washenko