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Triton Digital scores delivery/monetization for RedFM podcasts

RedFM is the largest private broadcast group in India. Triton Digital announces today that RedFM has selected Triton’s suite of podcast delivery and monetization for the group’s podcasts.

Through this partnership, Red FM will utilize Triton’s enterprise podcast platform, Omny Studio, to create, distribute and promote their growing portfolio of podcast content to audiences across mobile phones, smart speakers, social networks, and more.  Additionally, Red FM will leverage Triton’s ad server to dynamically insert targeted audio ads into their podcasts, and Triton’s programmatic advertising technology to make their inventory available for purchase to media buyers around the world.

The podcast network is called Red Podcasts, and we see a robust portfolio of 31 shows promoted on the RedFM website, some in English.

“Triton is playing a leading role in furthering the digital audio and podcast industry in India and around the world through the provision of reliable, feature-rich technology,” said Isteyaq Ahmed, National Head- Digital, Red FM.  “We are confident that Triton’s continuously-innovated technology will provide us with the support we need today and for years to come, as we continue to grow and expand our podcast strategy.”

“We are pleased to provide Red FM with the tools they need to both grow and monetize their diverse portfolio of podcast content,” said Aditya Summanwar, Director of Monetization, APAC at Triton Digital.  “We look forward to supporting Red FM as they remain a meaningful contributor to the growth of the podcast landscape in India.”

 

Brad Hill

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