Triton Digital has announced a partnership with audio and podcast technology company Voxnest. Through this deal, Voxnest will be integrated with Triton’s Podcast Metrics service, allowing Voxnest clients to participate in the measurement platform. Triton received IAB Tech Lab certification for its podcast metrics in August.
“We are pleased to collaborate with Voxnest on this integration, and to enable our shared clients to leverage Podcast Metrics to reinforce the integrity of their data and increase the visibility of their engaged podcast audiences within the buying community,” said John Rosso, Triton Digital’s president of market development. “As one of the first to secure the IAB Tech Lab Podcast Measurement Compliance certification, Podcast Metrics serves as the trusted and independent third-party vehicle through which publishers can have their audience data verified, helping to further increase interest and confidence in podcasting as a viable and effective advertising channel.”
“After receiving our own IAB Tech Lab certification, we wanted to prioritize linking arms with other leaders in the industry,” Voxnest President Francesco Baschieri said. “As a way to assure our clients of the quality of data they receive from us, we’re proud to partner with Triton, who’s known for their trustworthy and transparent podcast data. Being part of Podcast Metrics will help our clients extend their reach and further monetize their audiences.”