TargetSpot announced that it will be the exclusive digital audio ad network partner for MeTV Music, the streaming audio counterpart to television network MeTV. In this capacity, TargetSpot will be the third party digital audio sales network for all the streaming inventory on MeTV Music. MeTV focuses on classic television, and its streaming music property offers a library spanning four decades of recordings.
“Like MeTV, MeTV Music has tapped into a love of nostalgia sweeping America,” Thierry Ascarez, TargetSpot’s chief business development officer, said. “It is a unique brand that has been growing as baby boomer audiences add streaming to their listening habits. Partnering with MeTV Music will allow TargetSpot to offer a specific type of inventory that our clients will find desirable and that puts them in touch with demographics most interested in their products. We are excited to be working with MeTV and MeTV Music, leveraging the advanced targeting technology of the TargetSpot network to bring consumers and clients together.”