Targetspot secures ad sales deal with Deezer for five countries

Targetspot has entered a new audio ad sales partnership with Deezer. With this deal, Targetspot will be the exclusive source for purchasing the audio inventory for the streaming service in the United States, Canada, the Netherlands, Spain, and Italy. Clients buying audio spots will benefit from targeting through the first-party subscription-only data from Deezer and tools from Targetspot.

“This exclusive partnership is a fantastic match between Targetspot’s leading ability to monetize digital audio and Deezer’s high end audio streaming platform,” said Alexandre Vekhoff, Targetspot’s EVP global business development. “Welcoming Deezer in our global offering propels new heights to our mission to connect brands to the most diversified and engaged audiences.”

“It was important for us to find an ad sales house partner in some of our key markets,” Marianne le Vavasseur, Deezer VP of ad sales, said. “Deezer has built a high-quality audience and advertising ecosystem, with a well-established in-house advertising sales house. The partnership with Targetspot and the help of their sales team will let us speed up the monetisation of our free audiences through audio formats in the five countries covered by the agreement.”

Anna Washenko