This is a guest column by Jennifer Lane, first published at Audio4cast. Speaking of seismic shifts, YouTube held it’s own music awards on Sunday, and if buzz factor is any measure of success (it is, of course), then it was… Continue Reading
The YouTube Music Awards played last night with an anti-TV programming sensibility, to a small anti-TV audience. A reported peak concurrent audience of 220,000 individuals streamed the event. Total viewership finalized to 873,000 people, according to the live page. The… Continue Reading
YouTube, which a music producer recently told RAIN is “the world’s biggest record label,” has announced its nominees for the upcoming YouTube Music Awards presentation. The point here isn’t the nominated artists, but the often-disregarded reality that YouTube, ostensibly a… Continue Reading