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UID

SiriusXM Media adopts UID2, Trade Desk’s new “identity fabric”

Posted on June 20, 2024 by Brad Hill

SiriusXM Media is announcing its adoption of Unified ID 2.0 (UID2) as an identity solution for its programmatic audio advertising. Sirius calls this decision “groundbreaking.” UID2 was developed by The Trade Desk, a leading demand-side advertising platform. Continue Reading →

Advertising & Monetization, Tech The Trade Desk, UID, UID2
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