Nielsen released its annual Music 360 survey report this week. Two of the headline points are that radio is the dominant music-discovery medium, and that teens listen to music in YouTube more than any other source. RAIN spoke to David… Continue Reading
In the first methodology change after the acquisition of Arbitron, and its rebranding as Nielsen Audio, Nielsen has announced it will include radio online reruns in its ratings, according to Inside Radio and Audio4cast. The decision is an inching movement… Continue Reading
Selling inventory across properties and platforms is historically difficult, plagued by confusion for the buyer and heavy educational lift for the seller. Part of the challenge lies in reconciling different measurement methods. When media planners must grapple with opportunities defined… Continue Reading